The Paper Magic Group, Inc.® has two separate divisions, each designed to focus on specific seasonal product categories. Paper Magic's Winter Division is headquartered in Scranton, Pennsylvania. The seasonal products industry is focused on Christmas and Valentine's Day; its market leading product lines include Paper Magic® and Pine Hollow® boxed holiday greeting cards and gift tags, holiday Color-Clings® and home decor, and classroom exchange Valentines and Valentine's Day decor.